GTM · Sales · Partnerships

Two operators. One unfair advantage
for your go-to-market.

The Partner Shop helps founders and revenue leaders build sales and partnership engines that actually scale. We also help good companies localize and win in new markets.

Start a conversation See what we do

“Partners have driven nearly everything at ConvertFlow. After working with Amir and Nick, partner experience is now one of our guiding principles.”

ConvertFlow, a 10-year-old SaaS company
$100M+ in combined SaaS sales closed
0→$10M company revenue scaled, more than once between us
$30M+ in partner-sourced revenue

Why we exist

Most teams don't have a product problem. They have a go-to-market problem.

Your product has structure and direction. Make sure your sales and partner teams do, too.

Pipeline that stalls. Partnerships that never produce revenue. Deals left on the table. The wrong first sales hire. A great product that can't find its footing.

We've sat in those seats. We've closed the deals, built the partner programs, worked the commercialization and strategy, and stood up revenue motions from zero. The Partner Shop puts that experience to work on your team, without the bloat of a big consultancy.

“Real operators on your team, without the big-consultancy bloat.”

Who we are

Built by two people who've carried the number.

The Partner Shop is a partnership in every sense. Nicholas and Amir work side by side on every engagement.

Amir Torabi

Amir Torabi

Partner · Sales & Growth

Amir has closed more than $50M in SaaS sales. He built go-to-market and partnerships at a fast-scaling SaaS company as it grew from $1M to $10M, then bet on himself as a founder, taking an ecommerce business from $0 to $10M in two years. Today he consults for high-growth SaaS companies, coaching sales teams to close, sharpening pricing and positioning, and helping them break into new markets. He also drives subscription growth and retention for a growth-stage SaaS business.

San Diego, CA · High-growth SaaS

Connect on LinkedIn ↗
Nicholas Romaya

Nicholas Romaya

Partner · GTM & Partnerships

Nicholas built a high-growth SaaS company's partner program from nothing into a revenue engine: 450+ partners recruited, 1,870+ partner conversations, and more than $30M in closed-won revenue. He architects partnership programs, pricing models, and revenue motions for SaaS companies, obsessed with conversion funnels, unit economics, and turning a good product into a repeatable growth machine. An NYU Stern grad, he's now VP of Growth at Vikk AI, a venture-backed legal-AI startup.

Los Angeles, CA · Vikk AI

Connect on LinkedIn ↗

What we do

Six ways we move your revenue forward.

Bring us the one constraint holding you back, or the whole picture. We plug in where it moves the number.

01

Sales coaching

Sharpen your reps and your motion: discovery, objection handling, deal strategy, and the cadence that turns activity into closed revenue.

02

GTM consulting

Define your ICP, message, channels, and motion. We help you build a go-to-market that compounds instead of one that constantly resets.

03

Market localization

Expanding into a new market? We translate proven success into a region-ready go-to-market: positioning, partnerships, pricing, and the local team to run it. We've done it across Europe and China, and we build the local go-to-market to win in each.

04

Partner program buildout

We don't show up to advise from the sidelines. We engineer your partner program end to end: recruiting, onboarding, co-sell motions, incentives, and the operating cadence. We run it with you until it's generating real pipeline and revenue, then coach your team to own it.

05

Commercialization & strategy

The strategy layer above the sales motion: business strategy, market research, positioning, and pricing built on real unit economics. We help you find where the value is, package it, and take it to market with a story buyers believe.

06

Sales & partner hiring

Hire the right revenue people. We scope roles, screen for signal, and help you avoid the costly mis-hires that set teams back quarters.

Win rate below 30%? Let's find out why.

Send us the numbers and we'll take apart the sales mechanism behind them deal by deal, find where it's losing, and help get it running again.

Get the diagnostic

Why us

Plug into 25 years in the operator seat.

We're operators, not advisors. Combined, we bring 25 years running revenue functions and managing dozens of reps across the full GTM stack. We've each taken a company from roughly $0 to $10M, so we know which numbers move the business and which ones just look busy.

Sales ops Demand gen Events Marketing automation Paid ad spend Partnerships AE + BDR teams

You get a turnkey way to optimize what's broken today or build the functions that fit your industry and product, plus a network of partners and operators we open up directly to the companies we work with.

The receipts

Numbers we put on the board as operators.

$30M

in closed-won revenue from the partner programs we've built from scratch.

$100M+

in SaaS sales closed as operators, across products and markets.

450+

partners recruited, onboarded, and activated into a producing channel.

1,870+

partner conversations generated and converted into real pipeline.

Approach

Operators, not slide decks.

  1. 1

    Diagnose

    We get into the details fast: your funnel, your numbers, your team. Then we find the one or two constraints holding growth back.

  2. 2

    Build

    We design the playbook with you: the motion, the program, the pricing, the hire. Practical and tailored to where you actually are.

  3. 3

    Coach & execute

    We stay in the work, coaching your people and iterating with you until the new motion is producing on its own.

Let's talk

Tell us where you're trying to go.

Send us a few details and we'll get back to you to set up a conversation. No pitch decks, no pressure. Just a straight read on whether we can help.